Why “The Frontier Project”?

“Frontier” because we work at the adjoining frontiers of the social sciences – business, psychology, behavioral economics, negotiation theory, cultural anthropology. We believe that the industry disciplines of HR, Communications, Advertising, Strategy consulting are limited in effectiveness by being tied to silo’d methodologies.

“Project” because our purpose is to upgrade the quality of decision making to improve social and environmental outcomes. We believe that when decisions incorporate the full gamut of long-term social, economic and environmental factors, society as a whole benefits. For more of our Corporate Social Responsibility approach, see our CSR page.

For a greater understanding of our consulting approach, we encourage you to read the academic work of:

Howard Gardner at Harvard, Peter Whybrow at UCLA, Barry Schwartz at Swarthmore, Richard Layard at LSE, Dan Ariely at MIT and Chip Heath at Stanford.

While we don’t agree with every aspect of their research, they’re stretching the frontiers of our understanding of how we can optimize decision-making.