What we’re looking at.
More and more products these days are being packaged and sold in cartons, mostly made from a company called Tetra Pak. In an effort to educate consumers that cartons can be sexy, the company has sought out and teamed up with different organizations and events that target the most effective audience. Fashion anyone?
September 15, 2009
Here’s an idea: take homeless people in London and instead of letting them live in dark, miserable places, put them in a brightly lit and well furnished hostel, complete with garden plots and the education to give them the confidence to get back out on their own. But with a $6 million dollar price tag, it might be hard for other cities to follow suit.
September 10, 2009
The DOE has given Solar Roadways a $100,000 grant to create the nation’s first solar-powered road. If implemented, one mile stretch can take 500 homes off the grid, and our nation’s dependency away from fossil fuels. With it’s top layer being made of glass, should we tread lightly?
August 28, 2009
A wildly successful program that not everyone qualifies for + a new way of getting your brand name out in the public eye = breaking through the clutter.
Image Source: www.fastcompany.com
August 14, 2009[youtube]http://www.youtube.com/watch?v=ku4Ugw0lQ4Q[/youtube]
Use sparingly.
August 4, 2009Not sure why the F-bombs add anything to great material. But well worth a read.
Raising awareness doesn’t need to be complicated.
August 2, 2009
