The L Prize is offering a cool $10 million prize for the first competitor to build a low-energy LED light that also successfully meet a plethora of stringent rules. So far Philips has entered and is looking good–will someone else steal the prize?
Engage Thinking
Innovation Strategy
A run for the money
700,000 titles, readable on many devices, and comparable in price: Barnes & Noble is taking on Amazon’s Kindle with it’s re-entry into the e-book market. They’re partnering with Plastic Logic to sell an exclusive e-reader in the near future as well. This will mark B&N’s second attempt at breaking into the market.
Image Source: www.bn.com
Adding Sound
Audi has always been a beautiful car maker, but it’s also always competed for attention with their German rivals BMW and Mercedes Benz. Enter the launch of their piano. Teaming up with Bosendorfer, Audi has released a sleek, modern piano without compromising their legendary acoustics. Expanding their brand has never sounded so beautiful.
Image Source: http://www.boesendorfer.com/en/audi.html
THAT’s recycled?
We’ve posted before of an imaginative way to reuse and recycle plastic water bottles (see post Reuse versus Recycle below) but this is a new twist that we didn’t think possible. Bikini’s have always been daring and attention grabbing–now they’re being made out of recycled materials, including plastic water bottles, bamboo, and fishing nets. They’re even affordable. Green is the new Black when it comes to fashion.
Retail Evolution
Private label product companies like Target have a new competitor to watch out for: Amazon. Moving past being a retailer of other company’s goods, they started with the Kindle, and have moved onto items like yard tools, linens and furniture. If they succeed, it will show dynamic versatility of leadership in the giant retailer.
Image Source: Amazon.com Pinzon page
Tribe Formation
[youtube]http://www.youtube.com/watch?v=GA8z7f7a2Pk&feature=player_embedded[/youtube]
Source: Seth Godin
Urban Gardening
Rather than using them for graffiti or stickers, an artist has started turning old, empty Leaflet boxes into flower pots. Nice touch on changing something old and ugly into new and pleasing…