What does the future of your business look like when you start pretending to be something else?
Engage Thinking
Employee Perspective
Tribe Formation
[youtube]http://www.youtube.com/watch?v=GA8z7f7a2Pk&feature=player_embedded[/youtube]
Source: Seth Godin
Competitive Advantage
Competitor efforts make huge impact on your business, but that’s not always a bad thing. Starbucks CEO Terry Davenport thinks that McDonald’s recent advertising push for their new café drinks is educating the public about coffee drinks in a way Starbucks has never been able to.