Customer Perspective
More and more products these days are being packaged and sold in cartons, mostly made from a company called Tetra Pak. In an effort to educate consumers that cartons can be sexy, the company has sought out and teamed up with different organizations and events that target the most effective audience. Fashion anyone?
Trailer Park and posh hotel don’t normally go in the same sentence together, but now they should. The Grand Daddy hotel in South Africa has taken seven old Airstream trailers and given them new life with dazzling interpretations on how life in an Airstream used to be. You’ll find them on the roof of the hotel, complete with mailboxes, because when you check-in, you’ll probably want to stay awhile.
What does the future of your business look like when you start pretending to be something else?
A recent study has shown that you’re twice as likely to get what you ask for if you make the request into someone’s right ear versus the left. People show favor to syllables that go in their right ear over their left because of the way our brains process verbal sounds. Lends credibility to sitting to someone’s right–they’re more likely to listen to you.
Image Source: http://www.kodillustrations.com.au
[youtube]http://www.youtube.com/watch?v=GA8z7f7a2Pk&feature=player_embedded[/youtube]
Source: Seth Godin