Raising awareness doesn’t need to be complicated.
Engage Thinking
CSR
THAT’s recycled?
We’ve posted before of an imaginative way to reuse and recycle plastic water bottles (see post Reuse versus Recycle below) but this is a new twist that we didn’t think possible. Bikini’s have always been daring and attention grabbing–now they’re being made out of recycled materials, including plastic water bottles, bamboo, and fishing nets. They’re even affordable. Green is the new Black when it comes to fashion.
Virginia’s getting it right…
Building on previous executive orders to “green” the state of Virginia, now the order has been issued to eliminate using state funds for individual water bottles, encourage video conferencing and use of alternative fuel for traveling state employees, and required use of certified Virginia Green facilities for meetings attended by more than 50 people. If the state, with over 120,000 employees can do it, what’s stopping private businesses?
Analagous Omnivores
You can either make the pitch for vegetarianism. Or simply harness the acceptability of one lifestyle change to promote another lifestyle change. The vegetarian movement harnesses the normalization in society of the Prius to make it’s pitch….
Photo: The Frontier Project
Thoughtful Travels
Stemming from a history of promoting the arts in the Underground, the Tube line in London is about to start offering philosophical advice to make the journey more enjoyable. Gandhi anyone?
Image Source: Transport for London 2005
Breaking Rank
Target Australia has banned the use of plastic bags in all of their stores, effectively saving 4 million bags from landfill, bushlands and waterways. WholeFoods has previously done this on the U.S. west coast. It’s an encouraging sign that other major retailers might follow suit.
*Target Australia is 100% Australian owned and has no affiliation with Target Corporation US